Saint Laurent is pleased to announce the opening of its largest flagship, housed in a historic building on the iconic avenue des Champs-Élysées in Paris. With this boutique, Anthony Vaccarello introduces an entirely new design concept which aims to instill a sense of discovery while celebrating the essence of the original architectural elements. The building’s restored Haussmannian facade announces the arrival of Saint Laurent’s latest interpretation of modern luxury, while the striking, luminous interior features a series of unique spaces that flow naturally and create an engaging experience for clients. Throughout the vast space, a tension between rough textures and precise details generates a new paradigm for a luxury shopping environment. At once raw and refined, the thoughtful design guides visitors through distinct but unified rooms. Marble displays frame the brand’s collection items as precious objects while encouraging clients to engage with the products on view.

Among the boutique’s many highlights are a double-height foyer featuring a neon light sculpture by Cerith Wyn Evans, commissioned by Saint Laurent.

Saint Laurent Champs-Élysées opens on 9 December 2023 at 123 avenue des Champs-élysées.

Image: Courtesy of Saint Laurent